MORNING' SIPS

The brand identity for Mornin’ Sips was crafted to be both whimsical and minimal. The primary logo showcases a charming coffee bean character in neutral color tones, while the secondary logo incorporates a vibrant orange gradient, symbolizing the transition from a pre-coffee to a post-coffee experience. For the wordmark, I selected a font that embodies a warm, playful character.

For the brand packaging, I incorporated an orange-to-yellow gradient to evoke the image of a rising sun, perfectly aligning with the brand name. A marble texture in the background adds depth, resembling the appearance of coffee liquid. The characters are depicted in neutral tones, symbolizing how a person feels somewhat colorless until they've had their morning coffee! The coffee bean character pattern illustrates the various stages of waking up, transitioning from sleepy to happy after that first delightful sip!