VIOLET VEIL
Violet Veil is a perfume brand crafted to wrap the wearer in an alluring blend of sensuality and intrigue. Each fragrance weaves a transformative experience, stirring emotions and memories through a delicate harmony of floral violets and warm vanilla. Designed for women aged 25-45 who value luxury and artisanal craftsmanship, Violet Veil embodies elegance with a color palette of soft purple, pink, and white, enhancing its aura of mystery and femininity.
In designing the Violet Veil logo, I aimed to create an identity that embraces individuality, instilling confidence and allure while offering a sensory escape to a realm where elegance meets enigma. The key elements of the logo include a refined, graceful font with elongated letters in “Violet Veil,” subtly mimicking the organic flow of a flower stem. This intertwines with a delicate floral motif that captures the essence of violets, adding a touch of mystery and sophistication.
For the brand’s packaging design, I chose a sleek, minimalist glass bottle capped with a soft, rounded lid that complements the perfume’s refined elegance. The brand name is prominently displayed on the bottle, enhancing its sophistication. The outer box features a subtle texture with an embossed gold logo for a touch of luxury. Inside, a soft, velvety drawstring bag cradles the bottle, adorned with the brand's submark, adding a layer of high-end elegance to the unboxing experience.
