YUMSUM

This brand aims to support individuals struggling with under- or overeating by helping them develop healthier eating habits. To bring this mission to life, I designed a brand identity rooted in four core values: energy, friendliness, warmth, and motivation. I chose a vibrant color palette featuring green and orange, symbolizing health and vitality for green, and fun and energy for orange.

Through research on successful health and fitness apps, I identified key elements that drive user engagement and effectiveness. I incorporated essential features like a nutrition tracker, user testimonials, exercise resources, and a meal-recording camera function. To make the experience more engaging, I also added fun elements like achievement badges to gamify the app and encourage users to stay motivated.