TRELLIS CONSULTING
Trellis is a brand dedicated to supporting individuals and organizations in managing and improving their organizational health. Inspired by the agricultural concept of a trellis—an uplifting structure that helps plants grow by taking on the weight, allowing them to flourish—this brand embodies the idea of providing structure and relief. Trellis aims to lift the burden of organizational challenges, creating an environment where growth and health are more easily cultivated and sustained.
In creating this logo, I wanted it to embody a strong, structured brand identity that reflects the company’s mission and core focus areas. Modeled after a lattice, the logo uses three overlapping boxes to represent the company's commitment to its three primary areas of work: people, processes, and projects. This lattice structure visually supports the brand’s purpose of relieving burdens and cultivating growth, similar to how a trellis aids plants.
The color palette of dark green, black, and light green conveys a sense of health, strength, and professionalism, with dark green symbolizing growth and stability, and black adding a touch of boldness. The font chosen for “Trellis Consulting” is both professional and distinctive, conveying reliability while standing out with a subtle touch of personality. Additionally, the small square boxes above the “i” in "Trellis" mirror the lattice pattern, creating a cohesive design that reinforces the brand’s identity and purpose.
